Reference to car design, I believe most people would first think of the appearance, the interior design. In fact, behind every production car, there are some unknown designers who worked hard to filter through thousands of times, the results verified that you might still do not have attention. Yes, they are interior designers of materials and colors. Just having good ideas is not enough, want these ideas "landing" needs a reality which people can, which is the supplier. They know how to balance creativity and cost, can help designers through the use of new technologies to conceive the brain becomes final consumers to buy products and services.
Car early birth, the car retains its elegance carriage era year, but then the consumer will have a hope that this new thing more luxurious needs. After more than a century of change, consumers suffer aesthetic development of the times, the economy, arts and changing, but the need for advanced automotive interior feeling did not disappear. This is also the generation of designers tireless, painstaking ultimate goal within a few square meters of space for trial and error. Today, more advanced production technology can make a lot more low-cost materials (such as plastic) before reaching an expensive material (such as wood, metal and leather) visual effects, so the low-end models cost a lot of importance to the economy and control, we can still see a very seductive interior design, but the material is likely to think you are not the same. Of course, on some of the cost and the price is not sensitive to ultra-luxury models, wood is still wood, metal is still metal, leather or leather also.